- BUSINESS EMAIL NEWSLETTER TEMPLATES HOW TO
- BUSINESS EMAIL NEWSLETTER TEMPLATES SOFTWARE
- BUSINESS EMAIL NEWSLETTER TEMPLATES CODE
You’ll still have to change out some of the text, images, and links most likely, but you can at least have a good starting point each time you want to send out a news-focused newsletter. If you’re using your email list to regularly send out traditional newsletters, such as those that include news stories or blog posts that you think your audience would find value in, then you may want to set up an email template that makes putting together these newsletters easier. For example, you might set up an email sequence where, say, a month after a customer signs up for a policy with you, they then receive an email from you that thanks them again and directs them to where they can review your business. So, you can set up an email newsletter template to ask for reviews and referrals. While you generally don’t want your email newsletters to be too salesy, at times you may want to leverage your email marketing list for more of a direct benefit. “Review/Referral” Email Newsletter Template Or you might have a “Thank You” template set up to use as a follow-up note if you host an event. For example, you might use this type of template to thank those who renew their insurance policies. Similar to a “Welcome” email, you might also set up a “Thank You” email newsletter template that thanks subscribers after various events. With some ESPs, you might even be able to automate this process, where a new subscriber automatically gets a “Welcome” email. If you want to customize these links based on the subscriber, you could always swap them out as needed, but at least with an email newsletter template you have a foundation in place. Rather than typing this out each time you want to send one, you can create a template that thanks the person for subscribing or becoming a client and perhaps includes some other resources, such as links to your most popular blog posts. When a prospect subscribes to your email list or becomes a new client, you might want to send out a “Welcome” type of email. Some of the more common types of templates insurance agents might use include: “Welcome” Email Newsletter Template Instead, it often makes sense to create a few different email newsletter templates that you can regularly return to and just make small customizations if needed. If a template is too broad, you may find that you still need to do a lot of work to get it in shape for different types of newsletters or marketing messages you send out. Click the button below to learn more.īefore you start creating email newsletter templates, it’s important to know how you plan to use them. If you want to increase your marketing effectiveness, we can help. Meanwhile, insurance agents can at least get a sense of what to include in their standard templates. For more details, refer to your specific ESP.
BUSINESS EMAIL NEWSLETTER TEMPLATES HOW TO
In this guide, we’ll walk you through the general steps of how to create and leverage email newsletter templates. Or, you may be able to find templates in other types of marketing tools that you might not necessarily be using for email marketing yet, like Hubspot. Many offer pre-built templates or make it easy to design your own.
If you haven’t already created your email newsletter templates, check with any email marketing tools that you may be using, such as Campaign Monitor, Constant Contact, or Mailchimp.
BUSINESS EMAIL NEWSLETTER TEMPLATES CODE
They’re normally saved in your email service provider (ESP) or in a code editor like Litmus Builder-and provide a base on which to add copy, images, and links specific to your email campaign,” explains Litmus, an email marketing technology provider.
That’s where email newsletter templates come in handy.Įmail newsletter templates differ “from one-off emails because they can be reused across multiple campaigns. As you scale your marketing efforts, you don’t want to have to manually type out emails to every prospect or design a new newsletter every time you send out updates to your audience.
One of the reasons why so many marketers turn to email marketing software, and why insurance agents may want to leverage these tools, is because they provide and/or easily facilitate the use of templates.
BUSINESS EMAIL NEWSLETTER TEMPLATES SOFTWARE
Similarly, email marketing software is a top-three technology used by B2B marketers, finds CMI. That puts email newsletters second only to blog posts/short articles as the most commonly used content type. Overall, 77% of B2B marketers use email newsletters as part of their marketing, according to a study by the Content Marketing Institute (CMI). And email marketing can be one of the most effective ways to connect with your prospects and customers.
Keep your emails fresh and your audience engaged.Ĭreating email newsletter templates can help you streamline your emails, increasing your both your efficiency and efficacy of your email marketing.